Description

Standard & Poor's Global Industry Surveys help meet the growing demand for in-depth industry analysis from a European, Asian and Latin American perspective. Designed for strategic planners, management consultants, money managers, researchers, business students, and academic faculty, Global Industry Surveys are an excellent way to get up to speed on current events, future trends and the competitive dynamics of leading industries outside of North America. Intended to complement a subscription to Standard & Poor's flagship industry research product - Industry Surveys - each Global Industry Survey will include the following sections: Current Environment, Industry Trends, How the Industry Operates, Key Industry Ratios and Statistics, Glossary, Industry References and Comparative Company Analysis.

Table of Contents

CURRENT ENVIRONMENT Strong growth ahead despite challenging climate Slow growth in developed markets Spending surges in emerging markets INDUSTRY PROFILE Asia-Pacific region ranks third in world publishing Newspaper publishing in Asia a mixed bag Magazine publishing in Asia is dwarfed by the West Size of Asian-Pacific book market difficult to gauge INDUSTRY TRENDS Fast growth in developing markets China's publishing moves toward free market Magazines' share of ad market trending down HOW THE INDUSTRY OPERATES Publishing basics Publishing in Asia KEY INDUSTRY RATIOS AND STATISTICS GLOSSARY INDUSTRY REFERENCES COMPARATIVE COMPANY ANALYSIS