This Survey covers the advertising and marketing industry, with discussion of agencies, their clients, and the media in which they operate. "Advertising" is a GICS sub-industry in the "Consumer Discretionary" sector of the S&P 1500. Industry Surveys covers more than 50 of the largest and most significant US industries. The information provided for each follows the same general format: the industry's recent performance, an analysis of trends that will influence it in the future, and a broad and fundamental overview of its structure. Both text and data are provided, as are references to additional sources of industry information, including Web sites. |