Description

Standard & Poor's Global Industry Surveys help meet the growing demand for in-depth industry analysis from a European, Asian and Latin American perspective. Designed for strategic planners, management consultants, money managers, researchers, business students, and academic faculty, Global Industry Surveys are an excellent way to get up to speed on current events, future trends and the competitive dynamics of leading industries outside of North America. Intended to complement a subscription to Standard & Poor's flagship industry research product - Industry Surveys - each Global Industry Survey will include the following sections: Current Environment, Industry Trends, How the Industry Operates, Key Industry Ratios and Statistics, Glossary, Industry References and Comparative Company Analysis.

Table of Contents

CURRENT ENVIRONMENT Ad sector looks to developing economies for growth Two big markets, growing rapidly Outlook mixed for developed markets INDUSTRY PROFILE Asia rising through the rankings Japanese agencies top the local list Other markets have stars Key countries INDUSTRY TRENDS The invasion of foreign agencies Agencies follow the multinationals Helping Asian manufacturers grow abroad Internet advertising gaining ground HOW THE INDUSTRY OPERATES Types of agencies Broad range of services offered Cultural differences add to challenges Regulatory issues KEY INDUSTRY RATIOS AND STATISTICS GLOSSARY INDUSTRY REFERENCES COMPARATIVE COMPANY ANALYSIS