Description

Standard & Poor's Global Industry Surveys help meet the growing demand for in-depth industry analysis from a European, Asian and Latin American perspective. Designed for strategic planners, management consultants, money managers, researchers, business students, and academic faculty, Global Industry Surveys are an excellent way to get up to speed on current events, future trends and the competitive dynamics of leading industries outside of North America. Intended to complement a subscription to Standard & Poor's flagship industry research product - Industry Surveys - each Global Industry Survey will include the following sections: Current Environment, Industry Trends, How the Industry Operates, Key Industry Ratios and Statistics, Glossary, Industry References and Comparative Company Analysis.

Table of Contents

CURRENT ENVIRONMENT Mature market forces European wireless carriers to invest and innovate Emerging markets are a key part of growth strategy Many carriers bank on convergence Regulatory plans and decisions help shape the industry A challenging outlook for European wireless INDUSTRY PROFILE A mature Europe faces slowing growth Germany tops the mobile market United Kingdom has balanced, competitive market Two players dominate Italy France has room to expand Telefónica Móviles leads in Spain Russia and Central/Eastern Europe: significant growth INDUSTRY TRENDS M&A has changed the face of wireless Vodafone and rivals seek opportunities to cut costs 3G and beyond Wireless products and technologies evolve HOW THE INDUSTRY OPERATES A brief history of Europe's wireless market How wireless works Handsets and brands: critical ingredients for success Governments control the airwaves Measuring wireless penetration and subscribers KEY INDUSTRY RATIOS AND STATISTICS GLOSSARY INDUSTRY REFERENCES COMPARATIVE COMPANY ANALYSIS